As the story goes the popularity of the movie “The Curious Case Of Benjamin Button” did not go unnoticed by the other Hollywood studios. The odd tale showed Benjamin throughout the course of his life growing backwards – from old to young.

One competing studio actually worked on a similar concept, this one where a man went through his whole life looking like he was a balding man of sixty three. But studio execs quashed the project saying there was “no character change” and that the protagonist was “too static”.

In the end the original concept photography was sold an used as another on-line education grant advertisement:

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