I know almost nothing about this book:
… but I’m guessing this: There is a non zero number of people who look at symbol in the middle of the title and say to themselves, “Does ‘>’ mean ‘less than’ or ‘greater than’? Okay, let’s see. Is it an alligator mouth going for the bigger one … or is it a rocket ship pointed towards the bigger one? I can never remember!”
Also, some are wondering if there’s a rap poem in the foreword.